In fact, according to SPINS, the plant-based foods and beverages industry grew to $4.9 billion in 2017. Why the phenomenal growth? Today’s consumers' buying habits are evolving. Over 50% of the population says they are eating more plant-based foods for health benefits. These passionate shoppers know that the evidence is clear, a more plant- nutritious diet is not only better for them, it’s better for the planet.
However, 67% of consumers are finding it hard to identify foods that meet their needs by reading the label. That’s why we created the Certified Plantricious and Plantricious Friendly guidelines and seals, created and endorsed by the nation's leading medical experts to identify those foods that are truly healthy and plant-nutritious.
Changing the world by changing what's on our plates!