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Retail

Empowering consumers with
healthy prepared and packaged plant-nutritious choices.

As a retailer you have a unique opportunity to offer your customers Plantricious certification for both prepared (Menu/ Menu Item) and packaged (Private label) foods.

Menu / Menu Item Requirements

1. All  required menu items must meet or exceed the Certified Plantricious Guidelines.
2. All Qualifying menu items must clearly display the appropriate Plantricious seal where ever listed (print, online)
3. Based upon the number existing menu offerings, the following applies.

Small Menus


For Menus with 20 total items or less, you commit to providing the minimum required number of Certified Plantricious selections in each of these categories or more.

  • 2 Entrée (with 1 selection offered on kid’s menu if applicable)
  • 1 Salad
  • 1 Side

Large Menus


For Menus with 21 total items or more, you commit to providing the minimum required number of Certified Plantricious selections in each of these categories or more.

  • 2 Entrées
  • 2 Salads
  • 2 Sides
  • 2 Kids Menu Items (if applicable)

Consumer Packaged Goods Requirements

1. CPG must meet the Certified Plantricious or Plantricious Friendly Guidelines

Certified Plantricious 


To learn more about the Certified Plantricious Guidelines & in-depth explanation of each requirement click here

  • Must be whole food plant-based 
  • May be minimally processed
  • No added oil
  • No added sugars
  • No artificial additives or preservatives
  • Sodium to Calories, 1 mg 1 cal
  • Total Fiber to Calories - 100 cal

Plantricious Friendly


To learn more about the Plantricious Friendly Guidelines & in-depth explanation of each requirement click here

  • Must be whole food plant-based
  • May be minimally processed
  • No added oil
  • No added sugars
  • No artificial additives or preservatives

Benefits of Plantricious Certification

  • Positions you and/or your business, as a leader in a unique and growing marketplace
  • Differentiates your food(s) as plant-nutritious vs merely plant-based
  • Aligns your brand with recommendations from the medical experts
  • Allows your brand to refresh, rebrand and upgrade existing vegan labeling
  • Elevates your brand among multiple demographics
  • Demonstrates your commitment to truth and transparency in labeling
  • Builds deeper customer trust and loyalty
  • Access to exclusive co-branding opportunities

98% of shoppers

consider ingredients when purchasing

49% of people

say diet impacts the way they shop

All diets include plants

DASH, Heart-Healthy, Glycemic-Index, Weight Loss, Anti-Inflammatory, Vegan,
Vegetarian, Flexitarian, Mediterranean, Paleo...

85% of consumers

seek “super foods” when shopping..."super foods" are mostly plants
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